Join a Serve City Rewards Program

Support Serve City through the Kroger Community Rewards Program

The Kroger Community Rewards Program provides financial support to area non-profits including Serve City based on the money spent at Kroger stores by members enrolled in the program. By linking your Kroger Plus card and shopping at Kroger, you raise funds for Serve City.

Simply register online at Kroger community rewards
Be sure to have your Kroger Plus card or the phone number associated with the account handy and register your card with Serve City after you sign up.
If you do not yet have a Kroger Plus card, they are available at the customer service desk at any Kroger.
Click on Sign In/Register.
If you are a new online customer, click on SIGN UP TODAY in the ‘New Customer?’ box.
Sign up for a Kroger Rewards Account by entering a zip code, clicking on favorite store, entering your email address, and creating a password, agreeing to the terms and conditions.
You will then get a message to check your email inbox and click on the link within the body of the email.
Click on My Account and use your email address and password to proceed to the next step.
Click on Edit Kroger Community Rewards information and input your Kroger Plus card number.
Update or confirm your information.
Enter the Serve City NPO number 55439 or Serve City as the name of the organization, or select Serve City from the list and click on confirm.
To verify you are enrolled correctly, you will see your organization’s name on the right side of your information page.
REMEMBER, purchases will not count for your group until after you register your card.
You must swipe your registered Kroger Plus card or use the phone number that is related to their registered Kroger Plus card when shopping for each purchase to count.

What is a Target Circle member?

"Target Circle believes in supporting communities. That’s why we’ve teamed up with local and national nonprofits so guests can help direct how we give to the communities around them. Making an impact is at the heart of Target Circle. That's why, as a member of Target Circle, guests not only save with offers and receive personalized deals, but they can vote to impact the communities we’re all a part of".

How does it work?

"As a Target Circle member, guests earn a vote for each Target trip they make. Guests can then use those votes to direct where funds go in support of nonprofits in their community and across the nation. Once each voting period wraps up, Target awards grants to the nonprofits based on the percentage of votes they receive".